Coquitlam, BC, June 1, 2017: In business since 1993 and founded by brothers Russell and Wesley Mussio, Backroad Mapbooks is Canada’s original backcountry map publisher. A business idea literally born in the backcountry, the Mussio brothers started out publishing a single mapbook covering only BC’s Lower Mainland. As technology evolved, so did BRMB to offer both print and digital products which now feature the most recent launch of their V7 Backroad GPS Maps for all 10 provinces across Canada and the Yukon Territory. With their 25th anniversary just around the corner, Backroad Mapbooks has rightfully earned its title as Canada’s Leading Outdoor recreation publisher among off-road exploration, outdoor, hunting, fishing, camping, paddling, hiking, ATVing & Snowmobiling enthusiasts alike. A noteworthy achievement for this single-office business of less than 20 employees near Vancouver, BC, president and co-founder Russell Mussio said, “We’re excited to have reached such a remarkable milestone, and to know that over 2,000,000 people are not just enjoying the Canada’s backcountry but enjoying it safely with the most recently updated navigation tools.” With a business philosophy based on constant improvement, Backroad Mapbooks produces the most up-to-date backcountry adventure maps, ensuring customers find their way into and out of the backcountry safely. But it is not only consumers who appreciate their annual updates – Backroad Mapbooks have long been the maps of choice for search and rescue organizations. With print and GPS map products covered, Mussio is extra excited about the launch of their new Backroad Navigator GPS App for Android and iOS. “We’re constantly improving our maps and adding new products like our Backroad Navigator app to our offering.” Mussio explains. “Our customers are relying on mobile devices more and more these days so we needed to adapt to ensure we offer the products our customers are looking for in this new technology age. We are embracing this fundamental switch from printed products to digital maps.” To learn more about Canada’s #1 outdoor recreation guide available in print or digital, visit www.backroadmapbooks.com. About Backroad Mapbooks: Backroad Mapbooks/Mussio Ventures is Canada’s original backcountry map publisher with close to 25 years of mapping the backcountry from coast to coast, and is Canada’s #1 Outdoor Recreation Guide. For more information visit: www.backroadmapbooks.com Media Contact: Lee Ann Pughe Senior Marketing Manager, Backroad Mapbooks lpughe@backroadmapbooks.com 604-521-6277
